Monday, December 6, 2010

Downsize 'em!

Mostly, package downsizing is a bad thing: Pay more, get less. But there's one grocery-store item that is ripe for downsizing: cranberries. The turkey's been hashed, souped and sandwiched. The stuffing's long gone. The pies are a distant memory. But the cranberry sauce lingers forever. And there aren't many ways to dish it up as something new. It comes out of the fridge the same as it went in, just a little more congealed than the previous night. Or worse, stays in the fridge until it's discovered months later in its still gelid state or with a thatch of gray fuzz. Even if you make cranberry bread, you never use the whole package, and the berries left in the bag are never quite enough for the next loaf, so you keep on buying and buying and buying and never come out even. Is this a marketing oversight? Or a marketing strategy? And what the hell can I do with this stuff?

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